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"How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their diea through blogs, YouTube, Facebook, Twitter, Google+, and other platforms - and use them to establish credibility...
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"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising...
Author
Description
This book explores the stress and pressure that are part of the digital world. The title examines the history of social media, the prevalence of digital stress in daily life, and its negative consequences, including cyberbullying. Features include a glossary, online resources, source notes, and an index.
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